Lesson 8 Tasks

Today you are going to be introduced to some more contemporary Media theorists and given some more specific questions to consider in the context of this new information:

Charles Leadbetter

http://www.slideshare.net/longroadmedia/charles-leadbetter-online-age

Media in the Online Age Task:

Look at the quote at the end of the document and consider the relevance of it to your specific media areas and how the internet has impacted on those industries.

We-Media Task:

Look at the three key points at the end of page one and consider how Leadbetters theories might be relevant to some of your own ideas on the advantages and disadvantages of We-Media.

Contemporary Media Regulation Task:

What is an 'open-access knowledge building community'? and how is it relevant to the difficulties facing regulation?

Also read the paragraph on the last page that starts 'Everywhere' and consider the relevance of Leadbetters argument on the challenges of regulation.

Chris Anderson and The Long Tail

http://www.slideshare.net/longroadmedia/the-long-tail-11061100

Media in the Online Age Task:

After reading the presentation please apply the theory of the Long Tail to your chosen media areas.